Michael Walsh
“Arthurdale, WV Matters” teaches students how to connect with historical sites and the non-profit organizations and people who run them. Combining business and marketing with public humanities, students will develop skills in promoting and preserving sites of cultural and historical importance. Focusing on Arthurdale, students in this team-taught course by Renée K. Nicholson, Anne Pancake, and Michael Walsh will explore Arthurdale’s history from the New Deal to the present day, examine problematic aspects of the site related to class and race, interact with Arthurdale craftspeople, learn about issues facing Appalachia and rural communities, and gain the tools to help sustain sites of significance. Students will also reflect on heritage, traditions, and history and their relevance to civic and cultural life today.
View Michael Walsh's lecture recording at the link below.
View the RecordingMichael F. Walsh is Chair of the Marketing Department and a member of the faculty of the John Chambers College of Business and Economics where he teaches courses in marketing at the graduate and undergraduate level.. His research interests include consumer resistance to change, marketing/public policy matters, and professional sales. His research has been published in the Journal of Public Policy and Marketing, Journal of the Association for Consumer Research and the Journal of Product and Brand Management. Prior to his move to academia, Mike worked in the corporate world. During his 20+ year career in general management, advertising and marketing, Mike focused on specialized marketing communication strategies in business to business, high technology and consumer marketing communications. His experience includes overseeing the law firm Buchanan Ingersoll's marketing activities covering 350 lawyers in 13 cities and across five states, and was Senior Vice President and Director of Operations and Finance for Ketchum Advertising.
Mike serves on the board of director's executive committee of the Pittsburgh Civic Light Opera. P.O.W.E.R. He is past president of the Business Alumni Association of the University of Pittsburgh. He was a founder of the Information Technology Media Advisory Council and is a past member of the Board of Directors of BPA International, the Pittsburgh Advertising Club and the Pittsburgh Radio and Television Club. In 2015, Mike was named Educator of the Year by the Pittsburgh Chapter of the American Marketing Association.